<![CDATA[The performance of Guidance and Counseling (GC) teachers is essential for improving counseling services and supporting students' personal, social, academic, and career development. This study examined the simultaneous effect of transformational leadership, creativity, and digital literacy on the performance of GC teachers in public junior high schools in South Tangerang City. A quantitative associative research design was employed involving 103 GC teachers selected through a saturated sampling technique. Data were collected using questionnaires and analyzed with multiple linear regression using IBM SPSS Statistics. The findings revealed that transformational leadership, creativity, and digital literacy had a positive and significant effect on teacher performance. The coefficient of determination showed that 71.4% of the variance in performance was explained by the three independent variables, while 28.6% was influenced by other factors outside the research model. These results indicate that strengthening transformational leadership, fostering creativity, and enhancing digital literacy are essential strategies for improving GC teachers' performance and delivering more effective, innovative, and sustainable counseling services.]]>
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