<![CDATA[This study aims to analyze the implementation of production management in batik UMKM in Sendangduwur Village and identify efforts to improve business efficiency. The method used was qualitative research with a descriptive approach. Data were obtained through interviews, observations, and literature reviews. Data were then analyzed through data reduction, presentation, and conclusion drawing using triangulation techniques to ensure data validity. The results indicate that the production management applied remains simplistic and based on inherited experience, particularly in aspects of planning, raw material management, production processes, and quality control. Despite this, the batik business remains resilient by relying on traditional methods of hand-drawn batik, which possess high artistic value. Business efficiency is achieved through practical means, such as adjusting production to demand, but still faces challenges such as limited labor and rising raw material costs. Therefore, strengthening a more structured production management system, improving workforce skills, and managing resources more effectively are necessary for the business to grow sustainably and be more competitive.]]>
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