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All Journal Al-Muzdahir: Jurnal Ekonomi Syariah Annusfy
Putri Lailatul Mufarikha
Universitas Sunan Drajat Lamongan
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Pengaruh Live shopping Terhadap Keputusan Pembelian Konsumen Pada Platform e-commerce di Era Digital Putri Lailatul Mufarikha
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 9 (2026): May 2026, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/m0e60y09

Abstract

This study aims to analyze the influence of live shopping on consumer purchasing decisions on e-commerce platforms in the digital era. The rapid development of digital technology has changed consumer behavior in online shopping through e-commerce platforms. One of the growing digital marketing innovations is live shopping or live streaming commerce, which allows direct interaction between sellers and consumers during product promotion. The research method used is a literature review by examining various previous studies related to live shopping, digital consumer behavior, purchasing decisions, and e-commerce. Data were obtained from scientific journals, articles, and other relevant references accessed through Google Scholar. The results show that live shopping has a significant influence on consumer purchasing decisions. Factors such as direct interaction, consumer trust, promotional strategies including discounts, cashback, flash sales, and free shipping, as well as the communication style of live streaming hosts, play important roles in influencing consumer interest and purchasing decisions. 
Analisis Manajemen Produksi pada UMKM Batik untuk Meningkatkan Efisiensi Usaha di Desa Sendangduwur Syarifatul Hidayah; Jihan Abidatul Musyfiqoh; Putri Lailatul Mufarikha
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 8 No. 2 (2026): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Universitas Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v8i2.3119

Abstract

This study aims to analyze the implementation of production management in batik UMKM in Sendangduwur Village and identify efforts to improve business efficiency. The method used was qualitative research with a descriptive approach. Data were obtained through interviews, observations, and literature reviews. Data were then analyzed through data reduction, presentation, and conclusion drawing using triangulation techniques to ensure data validity. The results indicate that the production management applied remains simplistic and based on inherited experience, particularly in aspects of planning, raw material management, production processes, and quality control. Despite this, the batik business remains resilient by relying on traditional methods of hand-drawn batik, which possess high artistic value. Business efficiency is achieved through practical means, such as adjusting production to demand, but still faces challenges such as limited labor and rising raw material costs. Therefore, strengthening a more structured production management system, improving workforce skills, and managing resources more effectively are necessary for the business to grow sustainably and be more competitive.
Co-Authors Jihan Abidatul Musyfiqoh Syarifatul Hidayah