<![CDATA[Viral negative narratives about marriage on TikTok have increasingly shaped Generation Z's perceptions of marriage, raising concerns about their confidence in preparing for marital life. However, few studies have examined whether exposure to Couple Relationship Education (CRE) content on social media can strengthen marital self-efficacy, particularly in the trending topic #MarriageisScary. This explanatory quantitative study aims to examine the influence of CRE content exposure on TikTok, specifically content presented by dr. Aisah Dahlan, a prominent figure delivering educational da’wah on household dynamics on Generation Z’s self-efficacy in navigating married-life decisions. The research population consists of all TikTok users across Indonesia. Using non-probability purposive sampling, 241 users were selected as respondents from this population. Simple linear regression analysis in SPSS 29 shows that CRE content exposure has a significant and positive influence on Gen Z marriage self-efficacy (β = 0.393, t = 10.780, p < 0.001). Given the cross-sectional design, these findings confirm that exposure to relationship education content strengthens Generation Z’s self-efficacy in navigating married life. This Study contributes to the literature on the value orientation formation among Generation Z by showing that marriage is no longer seen as something scary, as it can be learned. Beyond enhancing self-efficacy, these findings offer insight for content creators and couple relationship educators, who can leverage such content to promote positive values, including commitment, healthy communication, responsibility, and readiness for family life.]]>
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