Analisis Kendala dan Tantangan Manajemen Sumber Daya Manusia dalam Mendukung Pencapaian Tujuan Usaha pada UMKM Kantin Lalolo Universitas Pamulang

Dea Armasari (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Muhamad Haikal Fachri Al-Faqih (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Rizki Bayu Setiawan (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Journal of Business Economics and Management
Vol. 3 No. 2 (2026): Oktober-Desember

This study aims to analyze the constraints and challenges of Human Resource Management (HRM) in supporting business goal achievement at Kantin Lalolo, a micro, small, and medium enterprise (MSME) at Universitas Pamulang. This research employs a qualitative approach with a descriptive method. Data were collected through observation, interviews with three informants, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing, while methodological triangulation was used to assess data validity. The findings indicate that HRM challenges include workload distribution during peak hours, limited guidance for new employees, work discipline, employee communication, adaptation to changes in work systems, and employee turnover. Nevertheless, teamwork, direct guidance, evaluation, and efforts to maintain cleanliness and service quality have been implemented to support daily operations. The study concludes that more structured workforce management, clear task allocation, employee skill development, and effective communication are needed to improve operational efficiency and support business goal achievement.