<![CDATA[This study examines the cost-benefit analysis of recruitment effectiveness at PT Blesindo Palma Cemerlang. A descriptive qualitative approach with a case study design was employed. Data were collected through interviews, observation, and documentation involving parties directly engaged in the company's recruitment activities. The findings indicate that the company uses Loker.id as an external recruitment channel, particularly for security and cleaning service positions. The recruitment process involves job advertisement, applicant screening based on experience and age, candidate contact, and interviews. Reported advertising costs range from IDR 5,000 to IDR 1,000,000 for a three-month listing, depending on the advertisement type. The company perceives this recruitment channel as beneficial in reaching candidates and supporting workforce fulfillment. However, the effectiveness of recruitment costs cannot yet be measured objectively because quantitative data on applicants, successful hires, recruitment duration, and actual cost per hire are unavailable. The study recommends systematic recruitment cost and outcome documentation to improve future evaluation and decision-making.]]>
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