Analisis Peran RT/RW Dalam Meningkatkan Kesadaran Masyarakat Terhadap Kebersihan Lingkungan

Rida Sapira (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ita Bonita (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Bintang Alyani (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Journal of Business Economics and Management
Vol. 3 No. 2 (2026): Oktober-Desember

Environmental cleanliness is a shared responsibility that requires active community participation and support from local neighborhood leaders. The Neighborhood Association (RT) and Community Association (RW) help connect residents with local government, share information, coordinate activities, and encourage clean environmental habits. This article analyzes the role of RT/RW in improving public awareness of environmental cleanliness using a descriptive literature-review approach. The discussion focuses on education, community clean-up coordination, role modelling, communication, and social monitoring. Conceptually, RT/RW can help strengthen environmental awareness when activities are consistent, inclusive, and supported by adequate waste-management facilities. Since this article does not use field data, the effectiveness of RT/RW practices in a particular area needs to be verified through direct research.