MYPERTAMINA CONSUMER AND USER EXPERIENCE : THE THEORY OF REASONED ACTION ON CONSUMER BEHAVIOR

Nikolaus Ageng Prathama (Diponegoro University)
Nabilah Noviana Irawan (Diponegoro University)

Jurnal Komunikasi dan Media
Vol 6, No 2: Mei 2026

The purpose of this study is to describe the individual experiences of MyPertamina users and understand the various individual considerations that arise in forming their attitudes. This research type is qualitative with a case study approach introduced by Robert K. Yin. This study yielded several findings, including informants' insights about MyPertamina originating from Instagram. Second, changes in consumer behavior are based on social pressure and policies. Third, informants require varying amounts of time in the adoption process. Fourth, technical obstacles were encountered by all informants, but they were well managed