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All Journal Jurnal Komunikasi dan Media
Nabilah Noviana Irawan
Diponegoro University
Languange, Linguistic, Communication & Media

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MYPERTAMINA CONSUMER AND USER EXPERIENCE : THE THEORY OF REASONED ACTION ON CONSUMER BEHAVIOR Nikolaus Ageng Prathama; Nabilah Noviana Irawan
Jurnal Komunikasi dan Media Vol 6, No 2: Mei 2026
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v6i2.14946

Abstract

The purpose of this study is to describe the individual experiences of MyPertamina users and understand the various individual considerations that arise in forming their attitudes. This research type is qualitative with a case study approach introduced by Robert K. Yin. This study yielded several findings, including informants' insights about MyPertamina originating from Instagram. Second, changes in consumer behavior are based on social pressure and policies. Third, informants require varying amounts of time in the adoption process. Fourth, technical obstacles were encountered by all informants, but they were well managed
Co-Authors NIKOLAUS AGENG PRATHAMA