<![CDATA[Human resource management (HRM) has become one of the key strategic functions in supporting organizational transformation in the digital era and Industry 4.0. Higher education institutions are required not only to adopt digital technologies but also to develop human resources capable of adapting to rapid technological changes. This study aims to analyze the strategic role of human resource management in supporting digital transformation at Universitas Islam Balitar. A qualitative descriptive approach was employed using in-depth interviews, observation, and documentation. The participants consisted of the head of the human resources division, lecturers, and administrative staff selected through purposive sampling. Data were analyzed using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings reveal that digital transformation has been gradually implemented through the digitalization of academic and administrative services. Human resource management plays an important role in improving employees' digital competencies through training and continuous assistance. However, several challenges remain, including disparities in digital literacy, resistance to organizational change, and limited technological infrastructure. The study concludes that effective digital transformation requires strategic human resource management capable of integrating competency development, organizational culture, and technological innovation. These findings contribute to the development of strategic human resource management practices in higher education institutions undergoing digital transformation.]]>
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