NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Vol. 6 No. 4 (2026): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat

Pendampingan Pengembangan Paket Wisata Berbasis Sapta Pesona, Kuliner Lokal, dan Promosi Digital di Desa Wisata Tinjomoyo Semarang

Prima Setia Judha Pranatha (Universitas Dian Nuswantoro)
Emik Rahayu (Universitas Dian Nuswantoro)
Izza Ulumuddin Ahmad Asshofi (Universitas Dian Nuswantoro)
Andi Halang Lewa (Universitas Dian Nuswantoro)



Article Info

Publish Date
01 Nov 2026

Abstract

Tinjomoyo Tourism Village in Semarang has considerable potential for developing integrated tourism products based on natural attractions, local culinary traditions, community activities, and the surrounding environment. However, these resources have not been fully developed into structured tourism packages, while the integration of local culinary products, implementation of Sapta Pesona (the seven principles of tourism attractiveness), and utilization of social media for promotional purposes require further strengthening. This community service program aimed to enhance the capacity of tourism managers and local communities to develop tourism packages based on Sapta Pesona and local culinary products, supported by social media marketing. The program employed a participatory approach and mentoring, involving members of Pokdarwis Woloe Makmur, UMKM local culinary,, and community members. The activities consisted of four stages: preparation, training and mentoring, evaluation, and monitoring. The training materials covered Sapta Pesona, local culinary development, the use of TikTok and Instagram for digital promotion, and the development and integration of tourism packages. The program was conducted at the Pokdarwis Woloe Makmur Secretariat in Tinjomoyo Forest Tourism Area, involving 22 participants. Based on evaluations through interactive discussions and participatory observation, the activities resulted in increased participant enthusiasm and initial understanding of local potential identification, social media content planning, and the preparation of draft integrated tourism packages. Nevertheless, continued mentoring is necessary to support the practical application of the knowledge gained and the sustainable development of tourism products in Tinjomoyo Tourism Village.

Copyrights © 2026






Journal Info

Abbrev

nusantara

Publisher

Subject

Social Sciences

Description

NUSANTARA: Jurnal Pengabdian Kepada Masyarakat, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal NUSANTARA terbit 1 tahun 4 ...