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All Journal Proceeding SENDI_U Journal of Pragmatics Research Tourism Scientific Journal Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdimas Pariwisata SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum International Journal of Tourism and Hospitality in Asia Pasific Jurnal Pengabdian Masyarakat Waradin Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Manajemen Pariwisata dan Perhotelan Journal of Gastro Tourism (JOGASTO) International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat UTAMA: Jurnal Pariwisata Prima Mabha Jurnal Jurnal Karya untuk Masyarakat (JKuM) International Journal of Accounting, Management, and Economics Research : Ijamer Brilliant International Journal of Management and Tourism
Rahayu, Emik
Universitas Dian Nuswantoro
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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TRANSISI KOMUNIKASI PEMASARAN SALES & MARKETING DARI OFFLINE KE ONLINE UNTUK BROSUR PROMOSI FASILITAS HOTEL PADA MASA PANDEMI COVID-19 DI KOTA SEMARANG Dima, Cindy Citya; Rahayu,M.Par, Dra.Emik
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pra Pandemi covid 19, Pandemi Covid 19,PPKM/ PSBB, Adaptasi kebiasaan baru dan PPKM Darurat di Dunia Pariwisata memberikan pelajaran dan pengalaman berharga bagi dunia perhotelan. Work From Hotel (WFH),Pembatasan jumlah tamu event, dan di bulan Ramadhan 1442 H baru diberikan ijin untuk membuka restoran dalam kegiatan buka puasa bersama dengan prokes setelah tahun lalu hotel tidak dapat mendapatkan revenue dari kegiatan bukber.dan PPKM darurat serta paket menginap di hotel untuk seminggu. Tujuan dari penulisan ini adalah untuk mengetahui bagaimana komunikasi pemasaran offline , komunikasi pemasaran online, dan transisi komunikasi pemasaran untuk mengetahui proses penyebaran informasi dari offline ke online. Metode penulisan yang digunakan yaitu metode deskriptif kualitatif. Desain Penelitian/ kerangka pikir dari penulis, Pengambilan data dilakukan dengan cara wawancara via online (chat Whatsup) kepada Public Relation Hotel di Semarang, melakukan observasi partisipan yaitu pada saat berkunjung ke hotel di Semarang dan dokumentasi. Berdasarkan analisis data, transisi pada komunikasi pemasaran dari offline ke online memiliki efek yang positif dari segi waktu, tenaga dan biaya yang dikeluarkan apalagi di masa pandemi ini. Hal ini menunjukkan bahwa tingkat efisiensi tinggi, dan komunikasi pemasaran secara online memiliki tahapan yang lebih sederhana dan cepat disaat pengumuman kebijakan diperbolehkan beroperasi dengan syarat prokes yang ketat.
Pengembangan Potensi Diri Kelompok Sadar Wisata di Desa Wanurejo Magelang pada Masa New Normal Sri Oemiati; Rahmanti Asmarani; Emik Rahayu
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2022): Januari 2022
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.399

Abstract

Borobudur is one of the tourist attractions in Central Java. It is a great destination for the tourists, both local and foreign tourists. The villages around the Borobudur temple also have the potential attractions for tourists, such as Wanurejo village and Candirejo village. Those have been designated as tourist villages. As the tourist villages, or the “Pokdarwis” they continuously try to improve their professionalism. The awareness to entertain tourists, especially foreign tourists, requires not only language skills, but also the ability to understand the culture of the tourists. They also try to establish cooperation with outside parties who can assist them in understanding the foreign language and culture.This mentoring activity is expected to improve the professionalism of the community, especially for the “Pokdarwis” in Wanurejo and Candirejo villages in recognizing and understanding foreign languages and cultures. 
Pondering a Global BIPA: Politeness and Impoliteness in Verbal Interactions Jumanto Jumanto; Emik Rahayu
Journal of Pragmatics Research Vol 2, No 2 (2020): Journal of Pragmatics Research
Publisher : State institute of islamic studies salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v2i2.97-112

Abstract

This opinionated research article is about politeness and impoliteness in verbal interactions within Indonesian interpersonal context. Accounts on politeness, camaraderie, distant language, close language, code-switching, and code-mixing are elaborated to come to the concept of impoliteness, i.e. rude situations and awkward situations. The interpersonal context here partly elaborates the types of hearer in the aspects of power and solidarity in Brown and Gilman’s theory (1968), the hearers of which are divided into superiors and close people in this article. Elements of both the Indonesian distant and close languages are presented, and how rude situations and awkward situations happen due to incompetence or ignorance of the two variants is illustrated. Illustrations of the Indonesian two variants and code-mixing of the two are given to highlight the rude and awkward situations. All this worldview on the teaching of Indonesian to non-native-speakers, i.e. pondering a global BIPA, should be regarded as efforts to develop as well as to market the Indonesian language to the global societies.              Keywords Politeness, camaraderie, impoliteness, distant language, close language, rude situation, awkward situation, incompetence, code-switching, code-mixing, BIPA  
MAKSIMALISASI PELAYANAN PRIMA MELALUI PELATIHAN BAHASA ASING PRAKTIS BAGI SERIKAT PEKERJA PARIWISATA BOROBUDUR DI DESA KAJORAN MAGELANG Emik Rahayu; Sri Oemiati; Rahmanti Asmarani
Abdimas Galuh Vol 4, No 2 (2022): September 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v4i2.7283

Abstract

 Pengabdian kepada masyarakat dengan judul “Maksimalisasi Pelayanan Prima Melalui Pelatihan Bahasa Asing Praktis Bagi Serikat Pekerja Pariwisata Borobudur di Desa Kajoran Magelang” ini mengambil khalayak sasaran anggota serikat pekerja pariwisata Borobudur Magelang yang berusaha untuk mengembangkan dan menghidupkan kembali geliat pariwisata setelah masa pandemi covid 19. Metode yang digunakan dalam kegiatan ini adalah metode latihan atau drill yaitu suatu metode penyampaian materi pelatihan atau informasi melalui bentuk latihan-latihan. Adapun hasil dari kegiatan pengabdian kepada masyarakat ini berupa berupa peningkatan pengetahuan dan kemampuan para peserta pelatihan dalam hal pelayanan prima terhadap para wisatawan asing yang menginap serta meningkatnya kemampuan berbahasa Inggris dan Jepang dasar yang sering dipergunakan dalam melayani wisatawan asing.
Optimalisasi Pengelolaan Homestay Melalui Pelatihan Aplikasi SIMBOK-KU Berbasis Website dan Android pada Masyarakat Desa Candirejo yang Tergabung di PT. Wimbo Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah Nurjanah
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.526 KB) | DOI: 10.47065/jrespro.v3i2.2764

Abstract

The development of tourism has been progressing rapidly. Tourism has now spread to the countryside, where a tourist village can be found. A tourist village is a village that has unique and distinctive values. Homestays are one of the supporting facilities required for the development of tourist villages. But unfortunately, in homestay management there are many limitations, including mastery of technology. Technology itself has an important role because digital-based homestay management can further increase efficiency and integration in homestay management. Because of that, Dian Nuswantoro University partnered with PT Wimbo to design a homestay management information system called SIMBOK-KU. This system makes it easy to monitor reservations, payments, service standards, and even homestay customer satisfaction. On November 12, 2022, this system went live. This system is a solution to several obstacles encountered in website management, such as difficulties in dividing customers among homestay members, inability to fulfill cashless payments, difficulty verifying reservations and payments through travel agents, difficulties managing financial reports, and difficulties managing homestay service standards.
Pelatihan Kompetensi Pemandu Wisata Serikat Pekerja Pariwisata Borobudur di Desa Wisata Candirejo dalam Persiapan Sertifikasi Izza Ulumuddin Ahmad Asshofi; Joseph Aldo Irawan; Emik Rahayu
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.451

Abstract

Tourism, which is starting to revive at this time, is a momentum that is welcomed by tourism actors in the Borobudur Super Priority Tourism Destination area. Seeing opportunities for revival, the Candirejo tourism village community who are members of the SPPB (Borobudur Tourism Workers' Union) need trainings in preparation for competency certification as legal evidence of related competence. The intended preparation is endeavored to fulfill the elements of attitude, skills and knowledge of a tour guide contained in the competency unit of the tour guide scheme. This paper aims to measure the competence of SPPB Tour Guides in preparation for competency certification. The training method is carried out through lectures, discussions, pre-tests and post-tests. The results of the training show an increase in competence as measured by the results of the post-test compared to the results of the pre-test.
Community economic recovery through the collaboration with tourist rickshaws in the old city of semarang Arjuna Putra Sifa; Aditya Gema Fajariandi; Joseph Aldo Irawan; Emik Rahayu
Journal of Gastro Tourism Vol. 1 No. 1 (2023): February 2023
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v1i1.122

Abstract

Pedicab is a three-wheeled mode of transportation in ancient times where ancient people used pedicabs as a means of transportation to their destination. The tourist pedicabs in the Old City of Semarang have had a major impact on the economic recovery of the city of Semarang, and the tourist pedicabs are a form of local culture for the people of Semarang. It is indeed not easy for the Municipal Government of Semarang to implement a pedicab tour plan in the Old City of Semarang, because before organizing pedicab tours, the government must talk to small and medium business actors, especially pedicab tour owners. The method used in this assignment is a qualitative descriptive method using grounded theory of real conditions.
Implementation of risk management in indonesia’s hospitality industry using OHS (occupational, health and safety) system Joseph Aldo Irawan; Chondro Suryono; Emik Rahayu; Veronica Halim
Journal of Gastro Tourism Vol. 1 No. 2 (2023): August 2023
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v1i2.165

Abstract

In the industrial world, it is necessary to understand risk management to run a company well. Likewise, with the hospitality industry because there are many people in it. For some people, OHS is something other than essential and results in many workplace accidents. Research method used Relevant data is obtained with a qualitative descriptive method and assisted by documentation from many sources like internet, papers and case study. The goal of this research is to show the data of casualties and make the company realized the important of OHS management to prevent any casualties that may occurred In the future. By providing general training, companies can prevent work casualties. However, its implementation takes time because the workers are used to the old working method. OHS Training is an effort made by the company to be even better at maintaining the safety and security of the work environment. In the future, companies that provide OHS management will show zero casualties and good mental health of their workers because of the training and will effect to company good’s name.
A Design of Hospitality Management Materials in Improving Hardskills and Softskills of Hotel Employees in Semarang by D4 Hospitality Management at Dian Nuswantoro University Semarang Emik Rahayu; Cindy Citya Dima
Mabha Jurnal Vol 3 No 1 (2022): Mei 2022
Publisher : Akparta Mandala Bhakti

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Abstract

Artikel ini bertujuan untuk mengetahui peningkatan hardskill dan softskill karyawan hotel yang merupakan bagian terpenting dalam manajemen. Karyawan hotel pastinya menguasai hardskill yang digunakan dalam kegiatan operasional hotel, namun di sisi lain permasalahan sumber daya manusia dengan latar belakang  pendidikan yang berbeda menjadikan materi softskill manajemen perhotelan diperlukan untuk karyawan. Peluang ini ditangkap pula oleh para General Manager hotel di Semarang yang menyadari bahwa hardskill saja tidaklah cukup untuk memberikan pelayanan bagi tamu, dibutuhkan softskill karyawan dalam menjaga tamu untuk loyal terhadap hotel. Metode yang digunakan adalah deskriptif kualitatif dengan menggunakan triangulasi data untuk pengumpulan data dan mendapatkan hasil sumber wawancara mendalam dengan narasumber yaitu IHGM (Indonesia Hotel General Manager) DPD Jateng. Observasi terhadap materi dan survei kepada karyawan Hotel Grasia Semarang dilakukan dengan tujuan agar diperoleh gambaran desain penelitian.Berdasarkan desain penelitian, diperoleh rancangan materi yang akan disampaikan oleh tutor dari pengelolaan perhotelan untuk karyawan hotel Grasia di Semarang dalam bentuk pelatihan, pendampingan atau pengabdian kepada masyarakat.
Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Aji Kusumah Ramdhani; Karis Widyatmoko; Imang Dapit Pamungkas; Joseph Aldo Irawan; Nurjanah Nurjanah; Dian Indriana Hapsari; Ibnu Utomo Wahyu Mulyono
Jurnal Karya untuk Masyarakat (JKuM) Vol 4, No 1 (2023): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jkum.v4i1.875

Abstract

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo. ABSTRACT The Covid-19 pandemic has had a negative impact on society, one of which is the tourism industry sector. The whole world, including Indonesia, is experiencing this condition, all elements in the tourism sector in Indonesia have experienced a drastic decline in their income because tourists are worried about traveling and being exposed to Covid-19. One of those affected by Covid-19 is the homestay managed by the Candirejo village community. A policy was issued by the Ministry of Tourism and Creative Economy namely CHSE (Cleanliness, Health, Safety, & Environmental Sustainability) to increase the trust of tourists. The people of Candirejo village as homestay managers must obtain a CHSE certificate as a form of official recognition from the state because they have implemented health protocols through the implementation of CHSE in the tourism sector. Dian Nuswantoro University partnered with PT Wimbo to design a CHSE training in homestay management to provide knowledge about CHSE implementation. The implementation of this training was carried out on November 26, 2022. The activity took place smoothly with enthusiastic greetings from the Candirejo village community who participated in CHSE training activities in managing homestays in the Candirejo village community.
Co-Authors Aditya Gema Fajariandi Ahmad Asshofi , Izza Ulumuddin Aji Kusumah Ramdhani Andi Hallang Lewa Ani Wijayanti Ariel Sabella Siva Shan Arjuna Putra Sifa Asshofi , Izza Ulumuddin Ahmad Atsal Rais Adani Atun Yulianto Budi Santoso Chondro Suryono Cindy Citya Dima Citya Dima, Cindy Cut Aisha Febriani Dedi Joko Purnomo Dian Fitriyana Dian Indriana Hapsari Dwijayanti, Ratih Emmita Devi Hari Putri Fitriatunnisa Shabrina Halim, Veronica Haryadi Darmawan Heni Pujiastuti Ibnu Utomo Wahyu Mulyono Ibnu Utomo Wahyu Mulyono Ibrahim, Mohd Hairulnizam Imang Dapit Pamungkas Indah Indah Izza Ulumuddin Ahmad Asshofi Joseph Aldo Irawan Jumanto Jumanto Karis Widyatmoko Lestari, Fresta Indah Lewa, Andi Hallang Marisa, Kintan Mulyono, Ibnu Utomo Wahyu N. Nurjanah Noviastuti, Nina Nurjanah Nurjanah Pramitasari, Ratih Pranatha, Prima Setia Judha Purnomo, Dedi Joko Rahmanti Asmarani Ramdhani , Aji Kusumah Ramdhani Sri Oemiati Sri Oemiati Sudiana Wachyudi Ulumuddin Ahmad Asshofi, Izza Veronica Halim Veronica Halim Wahyu Mulyono , Ibnu Utomo Widyatmoko , Karis Widyatmoko Karis Wijaya, Muhammad Askha Rafliansyach