<![CDATA[The rapid advancement of information technology and the digitalization of non-cash payment systems have significantly altered university students' consumption patterns, triggering impulsive buying behaviors. This study aims to analyze the factors influencing the financial behavior of university students, focusing on financial literacy, social environment, and lifestyle. A quantitative causal-descriptive research design was employed. Primary data were gathered using a five-point Likert scale questionnaire distributed to 80 students at the Faculty of Islamic Economics and Business, Institut Agama Islam Nazhatut Thullab Sampang, selected via the census method. Data analysis was comprehensively conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0 software. The hypothesis testing results demonstrate that financial literacy has a positive and significant effect on students' financial behavior, indicating that a solid understanding of basic financial concepts fosters more rational budgeting and financial decision- making. Lifestyle is also proven to have a positive and significant effect on shaping financial behavior, where controlling lifestyle orientation is a crucial aspect of maintaining financial stability. Conversely, the social environment does not show a significant influence on students' financial behavior, suggesting that fund management decisions among the respondents are heavily dominated by individual internal factors rather than external group pressures. Higher education institutions are expected to design regular educational programs to enhance independent financial literacy skills among students. ]]>
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