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All Journal Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Iqtisadie: Journal of Islamic Banking and Shariah Economy Jurnal Ekonomi Syariah dan Hukum Islam
Shafaratin Nurul Hasanah
Institut Agama Islam Nazhatut Thullab Sampang
Religion Aerospace Engineering Humanities Astronomy Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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ANALISIS PENGARUH STRATEGI PEMASARAN TERHADAP KEBERHASILAN USAHA PADA USAHA KULINER Shafaratin Nurul Hasanah; Suyyinah Suyyinah
IQTISODINA Vol. 6 No. 1 (2023): JUNI
Publisher : LPPM IAI Nazhatut Thullab

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Abstract

Bisnis yang semakin berkembang pesat saat ini yaitu bisnis kuliner yang memiliki potensi cukup besar bagi kebutuhan dan keinginan konsumen akan makanan. Sudah banyak pelaku usaha yang mendapatkan untung dari usaha kuliner. Karena itu penelitian ini bertujuan untuk menganalisis strategi pemasaran terhadap keberhasilan usaha. Populasi penelitian ini adalah pengusaha kuliner yang berada di Kecamatan Pakong. Dalam penelitian ini teknik pengambilan sampel menggunakan non-probability sampling sehingga ditetapkan responden sebanyak 75 responden. Metode analisis datanya adalah kuantitatif deskriptif. Analisis kuantitatif dilakukan dengan menggunakan SmartPLS. Dalam penelitian ini mendapatkan hasil bahwa harga dan produk berpengaruh signifikan terhadap keberhasilan usaha. Sedangkan lokasi dan promosi tidak berpengaruh signifikan terhadap keberhasilan usaha.
PENINGKATAN LITERASI KEUANGAN DIGITAL MELALUI PEMANFAATAN PEMBAYARAN DIGITAL PADA PELAKU UMKM Shafaratin Nurul Hasanah
Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): Februari
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang, Indonesia

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The development of digital payment system technologies has driven significant changes in transaction behavior within society, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. One innovation initiated by Bank Indonesia is the Quick Response Code Indonesian Standard (QRIS), which serves as a national standard for QR code–based payments. However, the level of digital financial literacy and QRIS adoption among MSMEs, particularly in Pamekasan Regency, still faces several challenges, such as limited understanding of digital financial systems, low trust in non-cash payment methods, and a lack of technical assistance. This community service activity aims to improve digital financial literacy and enhance the capacity of MSME actors to utilize QRIS as a safe, efficient, and transparent payment instrument. The methods employed include socialization, training, direct mentoring, and evaluation of QRIS implementation among the targeted MSMEs. The results indicate an increase in MSME actors’ understanding of the benefits of QRIS, improved digital financial literacy, successful implementation of QRIS in business transactions, and better financial record-keeping practices. This activity is expected to contribute to increased financial inclusion and enhanced competitiveness of MSMEs in Pamekasan Regency
Pengaruh Deinfluencing Terhadap Niat Beli: Kredibilitas Sumber Sebagai Variabel Mediasi Shafaratin Nurul Hasanah; Suyyinah Suyyinah
IQTISADIE: Journal of Islamic Banking and Shariah Economy Vol. 6 No. 01 (2026): Maret 2026
Publisher : Program Studi Perbankan Syariah Institut Al-Fithrah (IAF) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67367/iqtisadie.v6i01.1547

Abstract

The rapid growth of influencer marketing on platforms such as TikTok, Instagram, and YouTube has given rise to a counter-movement known as deinfluencing, in which content creators explicitly encourage audiences to avoid excessive or impulsive consumption. Although academic interest in influencer marketing continues to expand, the mechanisms through which deinfluencing content influences consumers' purchase intentions remain insufficiently theorized. In particular, the mediating role of source credibility in this relationship has received limited empirical attention. This study aims to address this gap by examining the direct and indirect effects of deinfluencing on purchase intention, with source credibility—comprising expertise, trustworthiness, and attractiveness—as the proposed mediating variable. Using a quantitative explanatory research design, data were collected from 130 active TikTok and Instagram users who had been exposed to deinfluencing content, selected through purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data using SmartPLS 3. The results indicate that deinfluencing has a significant effect on source credibility. Furthermore, deinfluencing significantly influences purchase intention, while source credibility also has a significant effect on purchase intention. In addition, source credibility fully mediates the relationship between deinfluencing and purchase intention. These findings suggest that the effectiveness of deinfluencing content in shaping consumer purchase intentions largely depends on the perceived credibility of the content creator.
Faktor-Faktor Yang Mempengaruhi Perilaku Keuangan Mahasiswa Shafaratin Nurul Hasanah; Suyyinah Suyyinah
IQTISADIE: Journal of Islamic Banking and Shariah Economy Vol. 5 No. 02 (2025): September 2025
Publisher : Program Studi Perbankan Syariah Institut Al-Fithrah (IAF) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67367/iqtisadie.v5i02.1551

Abstract

The rapid advancement of information technology and the digitalization of non-cash payment systems have significantly altered university students' consumption patterns, triggering impulsive buying behaviors. This study aims to analyze the factors influencing the financial behavior of university students, focusing on financial literacy, social environment, and lifestyle. A quantitative causal-descriptive research design was employed. Primary data were gathered using a five-point Likert scale questionnaire distributed to 80 students at the Faculty of Islamic Economics and Business, Institut Agama Islam Nazhatut Thullab Sampang, selected via the census method. Data analysis was comprehensively conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0 software. The hypothesis testing results demonstrate that financial literacy has a positive and significant effect on students' financial behavior, indicating that a solid understanding of basic financial concepts fosters more rational budgeting and financial decision- making. Lifestyle is also proven to have a positive and significant effect on shaping financial behavior, where controlling lifestyle orientation is a crucial aspect of maintaining financial stability. Conversely, the social environment does not show a significant influence on students' financial behavior, suggesting that fund management decisions among the respondents are heavily dominated by individual internal factors rather than external group pressures. Higher education institutions are expected to design regular educational programs to enhance independent financial literacy skills among students. 
Co-Authors Suyyinah Suyyinah