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All Journal Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Syariah dan Hukum Islam
Shafaratin Nurul Hasanah
Institut Agama Islam Nazhatut Thullab Sampang
Religion Aerospace Engineering Humanities Astronomy Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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ANALISIS PENGARUH STRATEGI PEMASARAN TERHADAP KEBERHASILAN USAHA PADA USAHA KULINER Shafaratin Nurul Hasanah; Suyyinah Suyyinah
IQTISODINA Vol. 6 No. 1 (2023): JUNI
Publisher : LPPM IAI Nazhatut Thullab

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Abstract

Bisnis yang semakin berkembang pesat saat ini yaitu bisnis kuliner yang memiliki potensi cukup besar bagi kebutuhan dan keinginan konsumen akan makanan. Sudah banyak pelaku usaha yang mendapatkan untung dari usaha kuliner. Karena itu penelitian ini bertujuan untuk menganalisis strategi pemasaran terhadap keberhasilan usaha. Populasi penelitian ini adalah pengusaha kuliner yang berada di Kecamatan Pakong. Dalam penelitian ini teknik pengambilan sampel menggunakan non-probability sampling sehingga ditetapkan responden sebanyak 75 responden. Metode analisis datanya adalah kuantitatif deskriptif. Analisis kuantitatif dilakukan dengan menggunakan SmartPLS. Dalam penelitian ini mendapatkan hasil bahwa harga dan produk berpengaruh signifikan terhadap keberhasilan usaha. Sedangkan lokasi dan promosi tidak berpengaruh signifikan terhadap keberhasilan usaha.
PENINGKATAN LITERASI KEUANGAN DIGITAL MELALUI PEMANFAATAN PEMBAYARAN DIGITAL PADA PELAKU UMKM Shafaratin Nurul Hasanah
Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): Februari
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang, Indonesia

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The development of digital payment system technologies has driven significant changes in transaction behavior within society, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. One innovation initiated by Bank Indonesia is the Quick Response Code Indonesian Standard (QRIS), which serves as a national standard for QR code–based payments. However, the level of digital financial literacy and QRIS adoption among MSMEs, particularly in Pamekasan Regency, still faces several challenges, such as limited understanding of digital financial systems, low trust in non-cash payment methods, and a lack of technical assistance. This community service activity aims to improve digital financial literacy and enhance the capacity of MSME actors to utilize QRIS as a safe, efficient, and transparent payment instrument. The methods employed include socialization, training, direct mentoring, and evaluation of QRIS implementation among the targeted MSMEs. The results indicate an increase in MSME actors’ understanding of the benefits of QRIS, improved digital financial literacy, successful implementation of QRIS in business transactions, and better financial record-keeping practices. This activity is expected to contribute to increased financial inclusion and enhanced competitiveness of MSMEs in Pamekasan Regency
Co-Authors Suyyinah Suyyinah