<![CDATA[Service quality in higher education is an important component of public service performance, since public universities are positioned as public sector organizations, yet research on it is seldom framed explicitly from a public administration perspective. This article aims to map the development of research on higher education service quality in developing economies and to interpret it within a public administration frame, with particular attention to the position of ASEAN and Indonesia. The bibliometric analysis was carried out through the bibliophagy interface of the bibliometric package in the R environment on 840 Scopus-indexed documents published between 2006 and 2025, all originating from developing economies and curated in accordance with the PRISMA 2020 protocol. The mapping shows that the field has grown rapidly, at an average rate of 21.27 percent per year, with ASEAN occupying a prominent position and Malaysia and Indonesia as the two most productive corresponding author countries. The intellectual foundation of the field rests on two pillars, namely the tradition of service quality measurement and a methodological and information systems foundation, while its thematic structure canters on service quality, higher education, and student satisfaction, with a recent shift toward digital learning as well as the reputation and marketing dimensions. These findings reveal that the field remains dominated by marketing and information systems frameworks, while public administration perspectives such as public value, equity, and accountability are not yet prominent, leaving room for a contribution that strengthens the public administration frame in the study of higher education service quality.]]>
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