<![CDATA[This study aims to analyze the influence of fashion lifestyle and price perception on the purchasing decisions of second-hand clothing (Monza) at Puspa Collection. This study employed a quantitative approach with a sample of 96 respondents selected using a non-probability sampling technique through purposive sampling. The data were analyzed using multiple linear regression with a significance level of 5% and processed using the Statistical Package for Social Science (SPSS) version 25.00. Based on the results of the F-test, it can be seen that Fhitung (404,744) > Ftabel (3,09) and Significance (0,000) < (0,05). These findings indicate that fashion lifestyle and price perception simultaneously have a positive and significant effect on the purchase decision of second-hand clothing (Monza) at Puspa Collectio. Furthermore, the coefficient of determination (R²) of 0.897 (89,7%) indicates that 89,7% of the variation in purchasing decisions can be explained by fashion lifestyle and price perception, while the remaining 10,3% is influenced by other factors that were not examined in this study.]]>
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