This research aims to examine the challenges in buying and selling in the form of uncertainty in selling or what is known as gharar within the parameters of the hadith of the Riwayah Muslim and the consumer Protection Law specifications of the 8th article. This research uses a Juridical-normative approach, using a literature study on Sharia and an analysis of relevant regulations. The research also investigates the principles of gharar according to the scholars. The finding shows that there are elements of gharar that are permissable in religion, but only prohibited due to conditions that involve specific contexts, exceptions, and underlying wisdoms. The study concludes that although religion and regulations have clearly regulated the prohibition of both buying and selling that contains elements of gharar, there are still a considerable number of individuals that are still lack a clear understanding of the concept of gharar and the reasons for its prohibition.
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