This study aims to examine the implementation of the zoning policy in the New Student Admission System (SPMB) and its impact on public satisfaction. The methodology used is descriptive qualitative, utilizing an approach derived from the policy implementation theory proposed by George C. Edward III. Data collection was conducted through interviews, observations, and document collection. The findings of this study indicate that the policy implementation is quite effective, but challenges remain in terms of resources and public understanding. The level of public satisfaction is considered quite good, although improvements are still needed in terms of socialization and clarity of information.
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