<![CDATA[Current table and bookshelf furniture products have limitations in terms of both design and functionality. In designing this table, it is an innovation in table and bookshelf products that prioritizes design, functional, efficiency, and time effectiveness aspects so that it is related to the economic aspect in general. Although this product is still in the design stage, the survey results obtained through direct interviews showed a positive response from respondents, especially 100 students. This study aims to design table and bookshelf furniture products using the Quality Function Deployment (QFD) method on public demand for effective bookshelves and tables. This study aims to identify the desired attributes in the table and bookshelf products and evaluate their business feasibility. The results of the analysis show that the attributes most desired by consumers include ease of use, environmentally friendly, equipped with additional facilities, safe, multifunctional, strong, affordable, minimalist design and attractive and modern colors, and the use of quality materials that is Fabrication wood with HPL Finishing. Based on the business feasibility analysis, table and bookshelf furniture products are considered to have high potential to be realized commercially.]]>
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