<![CDATA[Developing a productive economy based on local potential is a crucial strategy for enhancing the self-reliance and well-being of rural communities. Cricket farming represents a promising venture, supported by relatively simple cultivation techniques, affordable capital requirements, and consistently high market demand. This community service initiative was conducted with a Cricket Farmers Group—an MSME entity comprising 13 members located in Dusun Desa, Margaharja Village, Sukadana District, Ciamis Regency. The objective was to address challenges faced by the partners by improving production quality and implementing digital marketing strategies to boost the farmers' income. The partner group served as both the primary subject and an active collaborator throughout the entire service cycle, spanning problem identification, planning, outreach, implementation, technology and innovation adoption, mentoring, evaluation, and ensuring program sustainability. The results demonstrate that the application of technology and innovation positively impacted the group's production quality and productivity. A multipurpose chopper facilitated faster and easier feed preparation; electric sprayers improved cage hygiene and sanitation; green mesh netting protected the crickets from pests and predators; egg trays provided shelter and activity space; and STC-3028 thermostat/hygrostat units helped regulate cage temperature and humidity. Regarding digital marketing, the program successfully enhanced the partners' capacity to establish and expand digital product marketing, evidenced by the creation of a distinct business identity (branding). In conclusion, integrating production technology with digital marketing strategies effectively improved business efficiency, production capacity, and marketing potential.]]>
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