This study aims to gain an in-depth understanding of how work ethic and employee ethics are internalized and operationalized by Bakso Lotus employees, as well as qualitatively analyze their perception of the relationship between these two factors with opportunities and the pace of career development in the company. The method used in this study adopts a qualitative approach with a case study design. Primary data were collected through in-depth interviews with a number of key informants as well as participatory observations in the work environment. The collected data is then analyzed using thematic analysis to identify key patterns, categories, and themes that emerge from the informant's experience. The results of this study are in line with the findings in the study (Potu et al., 2021), which show that extrinsic and intrinsic motivation simultaneously play an important role in improving employee performance and work attitudes.
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