<![CDATA[This study aims to analyze the impact of capital gains on investor interest in investing in PT Unilever Tbk shares during the 2022–2024 period. Capital gain is one of the primary factors influencing investment decisions, particularly amid increasingly dynamic stock market fluctuations. The research method employed is quantitative with a descriptive approach and simple regression analysis. Data were obtained from stock price reports, trading volume, and surveys of retail and institutional investors. The findings indicate that capital gains have a significant influence on investor interest in purchasing UNVR shares. There has been a shift in investor preferences—from viewing UNVR as a defensive stock to becoming more selective due to declining capital gain potential, affected by external pressures such as global inflation, stagnant financial performance, and corporate strategic changes. This study implies that the company needs to improve performance and strengthen market expectations to regain investor confidence]]>
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