<![CDATA[This study analyzes the influence of Digital Talent Management on Generation Z retention in Batam City amidst the gig economy trend. The independent variables comprise Work-Life Balance, Flexible Work Arrangements, Knowledge Management, Promotion & Opportunity for Growth, Training and Development, and AI Recruitment & Digital Onboarding, while the dependent variable is Generation Z retention. A quantitative approach with multiple linear regression analysis was employed, and data were collected through questionnaires distributed to 109 Generation Z employees in Batam City using purposive sampling. The results show that, simultaneously, all independent variables significantly affect Generation Z retention. Partially, only Knowledge Management (p = 0.006) and Promotion & Opportunity for Growth (p = 0.001) have a positive and significant effect, whereas Work-Life Balance, Flexible Work Arrangements, Training and Development, and AI Recruitment & Digital Onboarding have no significant effect. The Adjusted R Square value of 53.1% indicates that these variables explain 53.1% of the variation in Generation Z retention, while the remaining 46.9% is explained by other factors outside the model. These findings imply that organizations should place greater emphasis on knowledge management and career development opportunities as strategies to improve Generation Z retention.]]>
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