Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Sanida Sanida
Universitas Universal
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Manajemen Talenta Digital: Strategi Retensi Generasi Z di Tengah Tren Gig Economy Sanida Sanida; Mandasari Mandasari
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 4 (2026): November: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i4.7038

Abstract

This study analyzes the influence of Digital Talent Management on Generation Z retention in Batam City amidst the gig economy trend. The independent variables comprise Work-Life Balance, Flexible Work Arrangements, Knowledge Management, Promotion & Opportunity for Growth, Training and Development, and AI Recruitment & Digital Onboarding, while the dependent variable is Generation Z retention. A quantitative approach with multiple linear regression analysis was employed, and data were collected through questionnaires distributed to 109 Generation Z employees in Batam City using purposive sampling. The results show that, simultaneously, all independent variables significantly affect Generation Z retention. Partially, only Knowledge Management (p = 0.006) and Promotion & Opportunity for Growth (p = 0.001) have a positive and significant effect, whereas Work-Life Balance, Flexible Work Arrangements, Training and Development, and AI Recruitment & Digital Onboarding have no significant effect. The Adjusted R Square value of 53.1% indicates that these variables explain 53.1% of the variation in Generation Z retention, while the remaining 46.9% is explained by other factors outside the model. These findings imply that organizations should place greater emphasis on knowledge management and career development opportunities as strategies to improve Generation Z retention.
Co-Authors Mandasari Mandasari