<![CDATA[This study investigates how social media and self-discipline influence student learning, with time management acting as a mediating variable among students at SMK Islam Annur Losari. A quantitative research design was adopted using a survey approach. Data were collected through structured questionnaires distributed to selected respondents and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that both social media and self-discipline have a positive and significant effect on student learning. Beyond their direct influence, these two factors also contribute positively to students' ability to manage their time. In practice, students who use social media more responsibly and demonstrate stronger self-discipline tend to organize their study schedules more effectively, balance academic responsibilities with personal activities, and make better use of their learning time. These habits, in turn, are associated with improved learning outcomes. The analysis further reveals that time management serves as a significant mediating variable in the relationship between social media, self-discipline, and student learning. This suggests that the positive effects of social media and self-discipline on learning are strengthened when students are able to plan, prioritize, and allocate their time efficiently. From a theoretical perspective, this study contributes to the Human Resource Management (HRM) literature by extending the discussion of behavioral development, self-regulation, and time management within the educational context. The findings also offer practical implications for schools, highlighting the importance of developing programs that foster self-discipline, strengthen time management skills, and encourage students to use digital technology in more productive ways.]]>
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