JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan
Vol. 4 No. 2 (2026): September

Akselerasi Digital Edupreneurship Berbasis AI: Sinergi Pemasaran dan Manajemen Laba Di SMKN 1 kota Serang

Khoirul Hikmah (Program Studi Manajemen, Universitas Pamulang, Indonesia)
Rahma Hariyani (Program Studi Manajemen, Universitas Pamulang, Indonesia)
Putri Yunita Teleos (Program Studi Manajemen, Universitas Pamulang, Indonesia)
Tia Lakito Putri (Program Studi Manajemen, Universitas Pamulang, Indonesia)
Riski Wisnu Prakoso (Universitas Pamulang)



Article Info

Publish Date
31 Oct 2026

Abstract

This community service activity aims to accelerate digital entrepreneurial capacity and financial accountability among vocational students at SMKN 1 Kota Serang through an integrated intervention approach. The execution method adopted Participatory Action Research (PAR) involving 30 vocational students through interactive training and hands-on mentoring over two days. The curriculum focused on mastering Generative AI-based digital marketing (ChatGPT and Canva AI) alongside operational cash management utilizing the Sepran digital financial application. Quantitative evaluation results demonstrated a significant increase in the participants' average composite score from a pre-test of 45.00 to a post-test of 77.50. This achievement yielded a composite N-Gain Score of 0.59 (Medium/Effective category), statistically validated via a Paired Sample t-test at t (29) = 14.52 (p < 0.001), achieving a 90.00% classical mastery rate. Module-specific analysis revealed a Dual-Speed Learning Curve phenomenon, where AI marketing comprehension (N-Gain = 0.69) surpassed profit management logic (N-Gain = 0.50). This simultaneous synergy effectively establishes an innovative, independent, and accountable vocational edupreneurship ecosystem.

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Journal Info

Abbrev

jpmmocci

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan (E-ISSN: 3024-8264) adalah jurnal pengabdian kepada masyarakat yang dikelola dan diterbitkan oleh PT Al-Ahyan Publisher Sukabumi yang bertujuan untuk memfasilitasi hasil ...