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All Journal JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan
Rahma Hariyani
Program Studi Manajemen, Universitas Pamulang, Indonesia
Economics, Econometrics & Finance Social Sciences

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Akselerasi Digital Edupreneurship Berbasis AI: Sinergi Pemasaran dan Manajemen Laba Di SMKN 1 kota Serang Khoirul Hikmah; Rahma Hariyani; Putri Yunita Teleos; Tia Lakito Putri; Riski Wisnu Prakoso
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 2 (2026): September
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i2.651

Abstract

This community service activity aims to accelerate digital entrepreneurial capacity and financial accountability among vocational students at SMKN 1 Kota Serang through an integrated intervention approach. The execution method adopted Participatory Action Research (PAR) involving 30 vocational students through interactive training and hands-on mentoring over two days. The curriculum focused on mastering Generative AI-based digital marketing (ChatGPT and Canva AI) alongside operational cash management utilizing the Sepran digital financial application. Quantitative evaluation results demonstrated a significant increase in the participants' average composite score from a pre-test of 45.00 to a post-test of 77.50. This achievement yielded a composite N-Gain Score of 0.59 (Medium/Effective category), statistically validated via a Paired Sample t-test at t (29) = 14.52 (p < 0.001), achieving a 90.00% classical mastery rate. Module-specific analysis revealed a Dual-Speed Learning Curve phenomenon, where AI marketing comprehension (N-Gain = 0.69) surpassed profit management logic (N-Gain = 0.50). This simultaneous synergy effectively establishes an innovative, independent, and accountable vocational edupreneurship ecosystem.
Co-Authors Khoirul Hikmah Prakoso, Riski Wisnu Putri Yunita Teleos Tia Lakito Putri