<![CDATA[This study analyzes the effect of Price Earning Ratio (PER) and Dividend Yield (DY) on Stock Return in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2024 period. A quantitative descriptive method was applied to secondary data obtained from the annual financial statements and stock prices of the sample companies. Using a purposive sampling technique, eight companies were selected, producing 40 firm year observations. Data wew analyzed through classical assumption tests (normlaity, multicollinearuty, heterocedasticity, and autocorrelation), multiple linear regression, partial t tests, a simultaneous F test, and the coefficient of determination (R2), processed with SPSS version 27. The partial test results show that PER has a negative and insignificant effect on Stock Return (coefficient -0.104; t = -0,471 ; sig. = 0.641), and DY also has a negative and insignificant effect (coefficient – 1,907; t= - 0,629 ; sig. = 0,533). The simultaneous tes indicates that PER and DY together have no significant effect on stock return(F) = 0,225; sig. = 0,800). With an R2 of only 0.012, meaning the two variables explain merely 1.2% of stock return variation. These findings imply that investors and companies in this subsector should not rely solely on PER and DY when assessing stock performance, but should also consider other fundamental and macroeconomic indicators.]]>
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