<![CDATA[This study aims to analyze the effects of ease of use of the Tring by Pegadaian application and service quality on customer satisfaction at PT Pegadaian Palembang Branch, UPC 32 Ilir. A quantitative approach using an associative survey method was employed. The sample consisted of 90 Tring application users selected through accidental sampling. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of SPSS software. The results indicate that ease of use has a positive and significant effect on customer satisfaction. Service quality also has a positive and significant effect and demonstrates a relatively stronger influence than ease of use. Simultaneously, both independent variables significantly affect customer satisfaction. The coefficient of determination of 0.635 indicates that ease of use and service quality explain 63.5% of the variation in customer satisfaction, while the remaining 36.5% is attributable to other factors not examined in this study. These findings highlight the importance of developing a user-friendly application and maintaining high-quality services to improve customer satisfaction and enhance the overall customer experience at PT Pegadaian Palembang Branch, UPC 32 Ilir.]]>
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