<![CDATA[Fear of being alone during night prayer becomes a point of departure for digital da’wah in Naisa Alifia Yuriza’s TikTok video “masih takut hantu saat tahajud?”. This study examines how verbal and visual signs construct the meaning of tahajud through Roland Barthes’s semiotic framework. A descriptive qualitative approach was applied to one video lasting one minute and forty-eight seconds. Research materials comprised video documentation, screenshots, segment-based speech excerpts, observation notes, and a supporting interview with one purposively selected follower. The video was divided into five chronological segments and interpreted through denotation, connotation, and myth. Findings show a narrative movement from acknowledging fear and describing protective spatial habits to understanding prayer recitations, emphasizing divine attentiveness, and offering practical encouragement. Direct address, personal storytelling, facial expression, and religious references position tahajud as a reassuring encounter with Allah. The interview indicates one viewer’s affinity with this presentation. The findings explain meaning construction in short-form da’wah without establishing behavioral effects across audiences.]]>
Copyrights © 2026
