<![CDATA[Abstract This research aims to analyse the influence of internal financial factors such as profitability, liquidity and leverage on the firm value of consumer goods companies listed on the Indonesia Stock Exchange during the period 2020 –2024. The research method employed is a quantitative approach using secondary data from the companies’ financial statements for the years 2020–2024. The population in this study consists of consumer goods companies listed on the Indonesia Stock Exchange. The sample size comprises 35 companies, with 175 data observation. The data analysis technique employed is panel data linear regression who supported by software Microsoft Excel and EViews12. The results indicate that profitability and liquidity have a significant positive affect on firm value, whilst leverage does not have a significant affect on firm value. Based on these findings, companies are advised to maintain profitability and liquidity to enhance firm value. While for investors, it is recommended to analyse a company’s financial performance first before making investment decisions. ]]>
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