<![CDATA[The Materiality of Analog Photography and Reflective Awareness: A Study of Photo Elicitation in the Everyday Photography Practices of Visual Communication Design Students. The shift from analog to digital photography has transformed the way images are produced and consumed. This shift opens up opportunities for a more in-depth examination of how the materiality of the medium continues to shape everyday photographic experiences. This study aims to explore the experiences of visual communication design (VCD) students in using analog photography amidst digitalization. Photo elicitation, involving interviews based on photographs and participants’ reflections on their photography sessions, was used as the method. Data analysis employed Interpretive Phenomenological Analysis (IPA). The research data indicate that focus and exposure errors serve as learning experiences regarding technical limitations and equipment, which in turn influence the decision-making process. Meanwhile, light leaks were interpreted in various ways—both as failures and as visually appealing aesthetic elements. Additionally, the cost of film and equipment limitations influenced delays and the selection of moments. The materiality of the prints carries its own significance, reflecting how photographs are physically consumed and distributed through their placement in easily accessible physical environments. This study contributes the finding that the meaning of analog photography is not solely tied to technology but arises through a negotiation between the photographer, the materiality of the print, decision-making, equipment limitations, economic value, and how the photograph is ultimately consumed in different ways.]]>
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