<![CDATA[This study aims to determine (1) the effect of price on the income of salak (snake fruit) farmers in Sibetan Village (2) the effect of marketing on the income of salak farmers in Sibetan Village (3) the effect of price and marketing on the income of salak farmers in Sibetan Village. The population in this study consisted of salak farmers who owned their own salak plantations in Sibetan Village. As the population size was unknown, Ferdinand's formula was used, whereby the number of indicators was multiplied by 10, resulting in a sample size of 90 salak farmers. Data collection methods included interviews and questionnaires, and the data were analysed using multiple linear regression analysis. The results of the study show that (1) there is a positive and significant effect of price on the income of salak farmers in Sibetan Village, (2) there is a positive and significant effect of marketing on the income of salak farmers in Sibetan Village, and (3) price and marketing simultaneously have a positive and significant effect on the income of salak farmers.]]>
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