<![CDATA[This study aimed to determine: (1) the influence of product quality on the income of MSME actors in Penglipuran Tourism Village; (2) the effect of product variety on their income; and (3) the simultaneous impact of both product quality and variety on the income generated by MSMEs in the area. The population consisted of MSME owners in Penglipuran Tourism Village. Due to the manageable population size, a total sampling technique (saturated sampling) was utilised, whereby all 60 members of the population were recruited as respondents. Data were gathered through interviews and the distribution of structured questionnaires, which were subsequently analysed using multiple linear regression techniques. The results demonstrate that: (1) product quality exerts a positive and significant influence on MSME income; (2) product variety significantly and positively affects income levels; and (3) simultaneously, product quality and variety have a substantial positive impact on the total income of MSME actors in Penglipuran Tourism Village. These findings confirm that strengthening product attributes through superior quality and diverse options effectively optimises the financial performance of local entrepreneurs within the tourism destination.]]>
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