<![CDATA[Gapoktan Tani Agung in Suratmajan Village, Maospati District, Magetan Regency faced three problems: the entire harvest was sold through middlemen, eroding farmers' profit margins; 85% of its 80 members lacked digital marketing skills; and the farm-input store's manual administration required 7-10 working days to produce financial reports of unverified accuracy. This program aimed to empower Gapoktan members through three integrated pillars: digital marketing, financial literacy, and a digital cashier system (POS). A participatory empowerment approach spanned five systematic phases over eight months—preparation, training, technology implementation, mentoring, and CIPP-model evaluation—involving 80 active members with specific target groups for digital marketing and the POS system. Results showed improved understanding of digital marketing and financial literacy based on pre-test and post-test scores; all participants adopted structured bookkeeping, separating business and personal cash, and reporting time decreased from 7-10 days to 1 day, with recording accuracy rising from 70% to 98%. This program contributes to SDGs Goals 1, 2, and 8 by strengthening farmers' economic capacity and reducing rural disparities.]]>
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