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All Journal Penamas: Journal of Community Service
Deva Amelia
Politeknik Negeri Madiun
Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

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Pemberdayaan UMKM melalui digitalisasi pemasaran, literasi keuangan, dan sistem kasir digital di Gapoktan Tani Agung Hedi Pandowo; Dian Kusumaningrum; Yana Dwi Christanti; Ahmad Kudhori; Deva Amelia
Penamas: Journal of Community Service Vol. 6 No. 3 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i3.3524

Abstract

Gapoktan Tani Agung in Suratmajan Village, Maospati District, Magetan Regency faced three problems: the entire harvest was sold through middlemen, eroding farmers' profit margins; 85% of its 80 members lacked digital marketing skills; and the farm-input store's manual administration required 7-10 working days to produce financial reports of unverified accuracy. This program aimed to empower Gapoktan members through three integrated pillars: digital marketing, financial literacy, and a digital cashier system (POS). A participatory empowerment approach spanned five systematic phases over eight months—preparation, training, technology implementation, mentoring, and CIPP-model evaluation—involving 80 active members with specific target groups for digital marketing and the POS system. Results showed improved understanding of digital marketing and financial literacy based on pre-test and post-test scores; all participants adopted structured bookkeeping, separating business and personal cash, and reporting time decreased from 7-10 days to 1 day, with recording accuracy rising from 70% to 98%. This program contributes to SDGs Goals 1, 2, and 8 by strengthening farmers' economic capacity and reducing rural disparities.
Penguatan literasi perpajakan digital UMKM Giri Tirta Group Desa Ngebel melalui pelatihan simulasi Aplikasi Coretax Nova Maulud; Qimyatussaadah Qimyatussaadah; Sugiharto Sugiharto; Hedi Pandowo; Deva Amelia
Penamas: Journal of Community Service Vol. 6 No. 3 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i3.3532

Abstract

This community service program aimed to strengthen digital tax literacy among members of the Giri Tirta Group MSMEs in Ngebel Village, Ngebel District, Ponorogo Regency, through simulation-based training on the Coretax application. A preliminary survey of 28 business actors revealed that 78.6% did not understand MSMEs' tax obligations, 92.9% had never used a digital tax application, and only 35.7% possessed an active Tax ID Number (NPWP). Using the ADDIE model within a participatory action research (PAR) framework, the program was implemented in five phases over eight months: preparation and needs analysis, learning material development, socialization, training, and intensive mentoring. Program success was evaluated using the CIPP model, combining pre-test/post-test comparisons, a 15-item practical skills checklist, field monitoring of concrete indicators, and a fifth-month compliance survey supported by a focus group discussion with the Giri Tirta Group management. Results showed that at least 90% of participants understood MSMEs' tax obligations, including the PPh Final 0.5% scheme; at least 85% could operate Coretax independently for registration, calculation, payment, and SPT reporting; and at least 80% consistently applied structured bookkeeping. This program contributes to SDG 8 and SDG 9 by fostering inclusive economic growth and the adoption of digital innovation among rural MSME actors.
Co-Authors Ahmad Kudhori Christanti, Yana Dwi Dian Kusumaningrum Nova Maulud Pandowo, Hedi Qimyatussaadah Qimyatussaadah Sugiharto, Sugiharto