<![CDATA[This study aims to critically examine creative content-based da'wah communication strategies for engaging Generation Z and to identify approaches to religious message delivery that align with the evolving digital communication landscape. Employing a qualitative research approach through a literature review, this study synthesizes scholarly literature on digital da'wah communication, Generation Z's characteristics, and the utilization of social media as a medium for religious dissemination. The findings identify three principal strategies for optimizing digital da'wah communication: producing short-form audiovisual content incorporating edutainment elements, adopting accessible and culturally relevant language, and establishing a distinctive visual identity through consistent content presentation. The analysis reveals that integrating content creativity, linguistic relevance, and platform-specific characteristics can potentially enhance audience engagement, expand religious message dissemination, and strengthen religious content reception among Generation Z. This study underscores the importance of adapting da'wah communication strategies to contemporary digital environments while preserving the integrity of religious teachings. Ultimately, adaptive, innovative, and audience-centered digital da'wah strategies offer a promising framework for fostering interactive, contextually relevant, and sustainable religious communication within an increasingly interconnected digital society.]]>
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