<![CDATA[This study aims to analyze Islamic banks’ digital communication strategies for improving Generation Z’s Islamic financial literacy and to understand how social media users interpret educational content delivered through digital platforms. The study employs a qualitative approach with thematic analysis to explore participants’ experiences and interpretations of the phenomenon under investigation. Data were collected through semi-structured interviews, digital observation, and documentation from 15 Generation Z informants aged 18–25 who reside in Bekasi Regency and actively access Islamic banks’ social media content. Informants were selected using purposive sampling. Data analysis was conducted using a thematic analysis approach through a process of coding, theme grouping, and interpretation of meaning.]]>
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