<![CDATA[Rising electricity consumption in Indonesia highlights the importance of energy-saving behavior, particularly among university students who frequently use electronic devices. This study aims to analyze the relationship between knowledge, attitudes, and social norms regarding the electricity-saving behavior of students at the Politeknik Statistika STIS. A quantitative approach with a cross-sectional design was employed, involving 319 respondents selected through stratified random sampling. Data were analyzed using binary logistic regression. The results indicate that knowledge, attitudes, and social norms are simultaneously and significantly associated with electricity-saving behavior. Individually, however, only attitudes and social norms exert a significant influence, whereas knowledge does not. The regression model achieved a classification accuracy of 81.5%. These findings suggest that strengthening attitudes and social norms is crucial for fostering electricity-saving behavior among students.]]>
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