<![CDATA[Urban poverty requires an empowerment approach that harnesses local potential and fosters community self-reliance. This study aims to analyze the diffusion of community empowerment innovation through the urban chicken farming program of the Jago Karah Farm group in Karah Urban Village, Surabaya, using Rogers' diffusion of innovations theory. The study employs a descriptive qualitative method, utilizing a literature-based qualitative analysis approach and an analysis of relevant documents. The results indicate that the innovation diffusion process has proceeded through the stages of knowledge, persuasion, decision, implementation, and confirmation, yet it has not expanded widely within the community's social system. The knowledge and implementation stages are relatively more developed, driven by outreach, mentoring, facility support, and farming production activities. Conversely, the persuasion and decision stages face challenges such as negative perceptions of urban farming, concerns regarding environmental impacts, limited participation, and the absence of open trial mechanisms. Attributes such as compatibility, complexity, trialability, and observability also show limitations. The resulting innovation model tends to be top-down within a collaborative framework. Strengthening communication, social acceptance, management capacity, and group self-reliance is essential to ensure the innovation's sustainability.]]>
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