<![CDATA[Best.Camp is a café-based culinary business located in the Megamas waterfront area of Manado City, featuring its signature products, Ayam Crispi Sambal Mata and Best Coffee, while offering a unique dining experience with a scenic view of Manado Bay. This study aims to evaluate the feasibility and development prospects of Best.Camp through the preparation of a comprehensive business plan covering operational, marketing, management, and financial aspects. The research employed a descriptive case study approach using five months of operational data collected through observation, interviews, documentation, and literature review. The findings indicate that Best.Camp has a well-structured operational management system, an effective digital marketing strategy through social media, and business financing derived entirely from owners' equity. Financial feasibility analysis using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period demonstrates that the business is financially feasible and has strong growth potential. Supported by its strategic location, product quality, and sound business management, Best.Camp has promising prospects for sustainable growth and competitiveness in Manado's culinary industry.]]>
Copyrights © 2026
