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All Journal JURNAL PESISIR DAN LAUT TROPIS Jurnal Multidisiplin Madani (MUDIMA) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ragam Pengabdian
Efendy Rasjid
Politeknik Negeri Manado
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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KESESUAIAN SUMBER DAYA PANTAI PULISAN UNTUK WISATA REKREASI PANTAI BERKELANJUTAN Tommy M. Kontu; Oktavianus Lintong; Vesty L. Sambeka; Dannie R. S. Oroh; Efendy Rasjid
JURNAL PESISIR DAN LAUT TROPIS Vol. 12 No. 3 (2024): JURNAL PESISIR DAN LAUT TROPIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35800/jplt.12.3.2024.59390

Abstract

Pantai Pulisan terletak di region paling ujung utara semenanjung Minahasa dan telah lama dikenal memiliki sumber daya alam yang dikelola untuk sektor perikanan, jasa lingkungan, terutama pariwisata. Namun dalam beberapa dekade terakhir telah berubah menjadi objek wisata masal. Termasuk dalam kawasan destinasi pariwisata super prioritas dan menjadi objek wisata rekreasi pantai yang ramai dikunjungi. Penelitian ini bertujuan mengukur indeks kesesuaian sumber daya pesisir di pantai Pulisan dalam peruntukannya sebagai objek wisata rekreasi pantai berdasarkan penilaian terhadap beberapa parameter sumber daya. Pengukuran indeks kesesuaian sumber daya pantai Pulisan bermanfaat untuk menilai apakah sumber daya yang ada sekarang masih sesuai bagi peruntukan pantai Pulisan sebagai objek wisata rekreasi pantai. Apalagi pantai Pulisan telah menjadi objek yang ramai dikunjungi sehingga diasumsikan mengalami banyak tekanan dan berpengaruh terhadap keberlanjutan. Indeks kesesuaian wisata diukur dengan cara melakukan penilaian terhadap sepuluh parameter kesesuaian (Yulianda, 2019). Hasil penelitian menunjukkan indeks kesesuaian wisata (IKW) sumber daya pantai Pulisan berada pada nilai 2,395 dan dikategorikan ‘sesuai’. Tipe pantai, kecepatan arus, keberadaan biota berbahaya, ketersediaan air tawar, terutama penutupan lahan pantai, merupakan komponen-komponen yang menurunkan indeks kesesuaian pantai Pulisan sebagai objek wisata rekreasi pantai, sehingga perlu penanganan untuk keberlanjutan. Kata kunci: pantai pulisan, indeks kesesuaian wisata, rekreasi, pantai
Inventarisasi dan Sosialisasi Biota Eksotik Mangrove untuk Konservasi dan Peningkatan Ekonomi Masyarakat Desa Sarawet Oktavianus Lintong; Efendy Rasjid; Dannie R. S. Oroh; Tommy M. Kontu
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hafyrb35

Abstract

The mangrove ecosystem in Sarawet Village, North Minahasa, harbors a rich diversity of unique native biota (operationally defined herein as "exotic" due to their charismatic features and ecotourism appeal) with substantial ecological and socio-economic value. However, the lack of systematic biodiversity data has perpetuated traditional, extractive resource practices, posing a serious threat to coastal sustainability. This community service program aimed to conduct a participatory inventory of exotic mangrove biota and boost environmental literacy to foster conservation-driven economic development. Utilizing a Participatory Action Research (PAR) framework, the methodological interventions integrated interactive dialogic socialization with hands-on biodiversity mapping through a learning-by-doing approach. The local community was trained to operate handheld GPS devices and digital identification applications for spatial mapping directly in the field. The participatory inventory documented 15 taxa of exotic biota, including keystone and highly commercial species such as Mud Crabs (Scylla spp.), Mudskippers (Periophthalmus spp.), and Fiddler Crabs (Uca spp.), and compiled them into a basic digital spatial catalog for the village. Quantitative evaluations using pre- and post-tests showed a significant 66.7% increase (from an average pre-test score of 45 to a post-test score of 75) in the community's cognitive understanding and awareness of sustainable ecosystem management. Furthermore, the intervention catalyzed the strategic identification of community-led educational ecotourism and silvofishery initiatives, projecting potential alternative local revenue streams of approximately 230 USD (IDR 3.5 million) per month for the community-owned enterprise (BUMDes), calculated from a baseline target of 40 monthly eco-tourists and 10 kg of sustainable mud crab harvest. In conclusion, merging spatial technologies with participatory education efficiently shifts the coastal community paradigm from extractive practices to knowledge-based, sustainable management. Future efforts must focus on formalizing these spatial inventory findings into village zoning regulations and supporting BUMDes management to guarantee equitable
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Nasabah pada PT. Pegadaian Unit Pelayanan Cabang (UPC) Paniki Thelya Visencia Claribel Kansil; Cysca Langi; Nisba Silvana; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2715

Abstract

This study aims to examine the effect of service quality and facilities on customer satisfaction at PT. Pegadaian Branch Service Unit (UPC) Paniki. The research was motivated by several issues in service delivery, including long waiting times, changes in fund disbursement procedures, uncomfortable room temperatures, limited parking space, and an inefficient queue number system, which may affect customer satisfaction. This study employed a quantitative approach with a descriptive method. The sample consisted of 50 PT. Pegadaian UPC Paniki customers selected using non-probability purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4.1.1.8. The analysis included outer model evaluation through validity and reliability testing, as well as inner model evaluation through the coefficient of determination (R²), effect size (f²), and hypothesis testing using bootstrapping. The results indicate that service quality has a positive and significant effect on customer satisfaction. Facilities also have a positive and significant effect on customer satisfaction. Simultaneously, service quality and facilities contribute significantly to improving customer satisfaction. These findings emphasize the importance of improving service quality, process efficiency, and supporting facilities to enhance customer satisfaction sustainably.
Pengaruh Kemudahan Penggunaan dan Kualitas Layanan Elektronik terhadap Kepuasan Pengguna Aplikasi Wondr By BNI pada Mahasiswa Jurusan Administrasi Bisnis Politeknik Negeri Manado Virginia Syalomita; Precylia Ribka Rambing; Rolyke Tulangow; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2716

Abstract

This study aims to examine and analyze the influence of perceived ease of use and electronic service quality on user satisfaction with the Wondr by BNI application among students of the Business Administration Department at Manado State Polytechnic. The study was motivated by the existence of several issues in using the application, including features that are not yet fully easy to understand, system disruptions during transactions, and electronic service quality that has not fully met users' expectations. These conditions are assumed to affect the level of user satisfaction with the Wondr by BNI application. This study employed a quantitative approach using a descriptive research method. The sample consisted of 50 respondents selected through Probability Sampling using the Simple Random Sampling technique. Data were collected through questionnaires based on a five-point Likert scale and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS version 4.1.1.8. The analysis included the evaluation of the outer model and inner model, followed by hypothesis testing using the bootstrapping technique. The results indicate that perceived ease of use and electronic service quality have a positive and significant effect on user satisfaction with the Wondr by BNI application. Simultaneously, both variables also have a significant influence on improving user satisfaction. Therefore, PT Bank Negara Indonesia (Persero) Tbk. is expected to continuously enhance the application's ease of use and the quality of its electronic services in order to provide a better user experience and improve overall user satisfaction.
Pengaruh Strategi Pemasaran terhadap Persepsi dan Loyalitas Konsumen BBM Non-Subsidi Jenis Pertamax pada SPBU Malalayang Pertamina Kota Manado Juliana Hanna Rubby Mangangkung; Willem Gilbert Pomantow; Friska Jutresia Papia; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2738

Abstract

This study aims to analyze the effect of marketing strategy (7P marketing mix) on consumer perception and consumer loyalty, as well as to examine the role of consumer perception in mediating the effect of marketing strategy on consumer loyalty among users of non-subsidized Pertamax fuel at Pertamina Malalayang Gas Station, Manado City. The research methodology applied is quantitative explanatory. Sampling was conducted using a non-probability sampling approach with a purposive sampling method, gathering data through questionnaires from 60 respondents who consume Pertamax at Malalayang Gas Station. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) via SmartPLS 4 software. The findings reveal that: (1) Marketing Strategy has a positive and significant effect on Consumer Perception (; ; ); (2) Consumer Perception has a positive and significant effect on Consumer Loyalty (; ; ); (3) Marketing Strategy has a positive and significant direct effect on Consumer Loyalty (; ; ); and (4) Consumer Perception significantly acts as a partial mediator in the relationship between Marketing Strategy and Consumer Loyalty (; ; ). Practical implications emphasize the importance of improving physical evidence, strengthening product value education, and optimizing service quality to enhance customer retention.
Pengaruh Penggunaan LPG 3 Kg terhadap Efisiensi Produksi Usaha Mikro di Jalan Boulevard 2 Sindulang, Kota Manado Ajeng Safitri Cahyani Rianto; Jemmry Recy Winokan; Misael Aldo Walangitan; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2739

Abstract

This study aims to determine the effect of using 3 kg LPG on the production efficiency of micro-enterprises located on Jalan Boulevard 2, Sindulang, Manado City. The use of 3 kg LPG represents an energy-related production factor that supports the smooth operation of production processes, particularly for micro-enterprises in the culinary sector. This is a quantitative study employing an associative approach. Data collection was conducted through observation and the distribution of questionnaires to micro-enterprise owners on Jalan Boulevard 2, Sindulang, Manado City. While the exact population size was unknown, a sample of 43 respondents was selected using Cochran's formula and a non-probability sampling technique—specifically, purposive sampling. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the aid of SmartPLS 4 software. The results indicate that the use of 3 kg LPG has a positive and significant effect on production efficiency. This is evidenced by a path coefficient of 0.682, a T-statistic of 9.751, and a P-value of 0.000. The R-square value of 0.466 indicates that the use of 3 kg LPG explains 46.6% of the variance in production efficiency, while the remaining 53.4% ​​is explained by factors outside the research model. These findings demonstrate that the more optimally 3 kg LPG is utilized in production activities, the higher the production efficiency micro-enterprise owners can achieve.
Analisis Kualitas Pelayanan terhadap Kepuasan Mahasiswa pada Jurusan Administrasi Bisnis Politeknik Negeri Manado : Studi Kasus Program Studi Manajemen Bisnis Christiani Militia Wangko; Jacob Tateol S. Makapedua; Nisba Silvana; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2760

Abstract

This study aims to analyze service quality and its relationship with student satisfaction in the Department of Business Administration, Business Management Study Program, Manado State Polytechnic, using the Service Quality (SERVQUAL) approach. A quantitative descriptive-survey design was employed. Data were collected through questionnaires distributed to 60 students selected using accidental sampling. The research instrument consisted of 55 indicators covering 11 SERVQUAL dimensions: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, empathy, tangibles, and assurance. Data were analyzed by comparing perception and expectation scores, calculating the conformity level and SERVQUAL gap, and mapping service attributes using a Cartesian Diagram. The results showed an average perception score of 3.08 and an expectation score of 4.65, resulting in a gap of -1.56. All dimensions recorded negative gaps, with access showing the largest gap (-1.75) and identified as the primary priority for improvement. The Cartesian Diagram placed access in Quadrant I; reliability, competence, credibility, security, and assurance in Quadrant II; responsiveness and communication in Quadrant III; and courtesy, empathy, and tangibles in Quadrant IV. The findings indicate that service quality improvement should focus on accessibility, responsiveness, communication, information security, and service consistency. This study provides a basis for evaluating and continuously improving service quality and student satisfaction.
Pengaruh Digitalisasi Layanan terhadap Efektivitas Penyebaran Data pada Badan Pusat Statistik (BPS) Kabupaten Kepulauan Talaud Marcelino Radamuda Aiba; Deky Eko Wibowo Mundung; Reski Amalia; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2779

Abstract

This study aims to determine the extent to which service digitalization partially affects the effectiveness of data dissemination at the Central Statistics Agency (BPS) of the Talaud Islands Regency. This study employed a quantitative approach, with data collected through questionnaires distributed using Google Forms. The sampling technique used was saturated sampling, involving 40 users of the services provided by the Central Statistics Agency (BPS) of the Talaud Islands Regency. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.1.1.8 software. The results indicate that service digitalization has a positive and significant effect on the effectiveness of data dissemination at the Central Statistics Agency (BPS) of the Talaud Islands Regency. These findings indicate that better implementation of service digitalization can improve the effectiveness of data dissemination to service users. Digitalized services facilitate faster and more efficient access to, retrieval of, and dissemination of statistical information. Therefore, improving the quality and utilization of digital-based services is an important factor in supporting the effectiveness of statistical data dissemination to the public and users of BPS services in the Talaud Islands Regency.
Analisis Faktor Internal dan Eksternal Penyebab Kredit Macet pada Nasabah Kur di BRI Unit Mopuya Kotamobagu Putra Andika; Efendy Rasjid; Grace Joice S.N. Rumimper
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2703

Abstract

People's Business Credit (Kredit Usaha Rakyat/KUR) is an inclusive financing scheme for micro-enterprises; however, its distribution at BRI Mopuya Unit, Kotamobagu, is still faced with the risk of non-performing loans. This study aims to analyze internal factors (from the perspective of customers' human resources), external factors (from the perspective of banking human resources and the business environment), as well as the measures taken to address non-performing loans by BRI Mopuya Unit. This study employs a qualitative method with a descriptive approach. Data were collected through in-depth interviews with KUR customers experiencing non-performing loans and employees of BRI Mopuya Unit (Unit Head, Mantri/Account Officer, and credit administration staff), supported by field observations and documentation. Data analysis followed the Miles and Huberman interactive model, consisting of data condensation, data display, and conclusion drawing, with data validity ensured through source, technique, and time triangulation. The analytical framework of this study maps four main aspects: customer character and financial literacy, the implementation of the 5C principles and monitoring by bank officers, economic conditions and the business environment, and credit restructuring strategies. The findings are expected to provide a comprehensive overview of the root causes of non-performing loans from a human resources perspective and practical recommendations for the management of BRI Mopuya Unit to strengthen credit risk mitigation.
Evaluasi Penerapan Program Sambungan Air Bersih Gratis bagi Masyarakat pada PDAM Wanua Wenang Manado dalam Mencapai Target Program Marsheila Cindy Darinding; Vekky Supit; Irfiani Bakri; Efendy Rasjid
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2748

Abstract

This study evaluates the implementation of the free clean water connection program by PDAM Wanua Wenang, Manado City, in achieving its program target of expanding clean water service coverage. The research problem addressed is the extent to which the program has progressed toward its target and the factors that support or hinder its achievement. A descriptive qualitative method was employed using Dunn’s (2018) policy evaluation theory, which assesses six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. Data were collected through interviews, observation, and documentation involving PDAM management, field officers, village officials, and program beneficiaries. The findings indicate that program realization has reached only a small portion of the targeted 15,000 connections, reflecting low effectiveness. Implementation is also constrained by slow verification processes and limited availability of materials, affecting efficiency. Uneven socialization has resulted in disparities in program access, while service-quality issues affect adequacy and responsiveness. Nevertheless, appropriate targeting and financing through Corporate Social Responsibility (CSR) and the Regional Revenue and Expenditure Budget (APBD) provide important support for program sustainability. Overall, the program has not yet optimally achieved its target and requires simultaneous improvement across all evaluation criteria.
Co-Authors Ajeng Safitri Cahyani Rianto Christiani Militia Wangko Cysca Langi Deky Eko Wibowo Mundung Friska Jutresia Papia Grace Joice S.N. Rumimper Irfiani Bakri Iyam L. Dua Jacob Tateol S. Makapedua Jemmry Recy Winokan Juliana Hanna Rubby Mangangkung Marcelino Radamuda Aiba Mariska Ch. Walean Marsheila Cindy Darinding Misael Aldo Walangitan Nisba Silvana Oktavianus Lintong Oroh, Dannie R S Precylia Ribka Rambing Putra Andika Reski Amalia Rolyke Tulangow Thelya Visencia Claribel Kansil Tommy Kontu Vekky Supit Vesty L. Sambeka Virginia Syalomita Willem Gilbert Pomantow