<![CDATA[This study explores the implementation of local wisdom-based SWOT analysis learning as an innovative strategy to strengthen the managerial competence of students at Institut Agama Islam Latifah Mubarokiyah (IAILM) Suryalaya, Tasikmalaya. By integrating strategic management principles with the core values of Islamic boarding school (pesantren) culture, such as Akhlakul Karimah and community-centered ethics, this model addresses the need for contextually relevant higher education strategies. Using a qualitative approach with a case study design, data were collected through classroom observations, in-depth interviews with lecturers and students, and documentary analysis. The findings indicate that contextualizing SWOT analysis within local socio-cultural dynamics enhances students' critical thinking, problem-solving skills, and strategic decision-making. Furthermore, this integrated learning model bridges theoretical management concepts with practical applications, preparing graduates to navigate complex organizational challenges while upholding Islamic values. This research offers a framework for higher education institutions seeking to balance modern managerial training with local cultural heritage.]]>
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