<![CDATA[This study investigates the effect of online booking services, staff communication skills, and overall hotel service quality on guests’ accommodation decisions at Hotel Alila Seminyak. The respondents were 100 guests who had stayed at the hotel and used its online booking services. Data were analyzed using validity and reliability tests, classical assumption test, multiple linear regression, partial and multiple correlation analyses, coefficient of determination, and F and t tests. The result show that online booking services have a positive and significant effect on guests’ accommodation decisions, with a t-value of 2,680 and a significance level of 0.009. staff communication skills also have a positive and significant effect, with a t-value of 3.433 and a significance level of 0.001. Hotel service quality has a positive and significance effect, with a t-value of 5.599 and a significance level of 0.000. simultaneously, online booking services, staff communication skills, and hotel service quality significantly influence guests’ accommodation decision, as indicated by an F-value of 41.455 and a significance level of 0.000. Therefore, Hotel Alila Seminyak should provide promotions, online booking assistance, staff communication and service quality.]]>
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