Background: "Magelang on Stickers: Kemeceria", or abbreviated as MOS, is an event organised by the Stick Around Initiative fine arts collective in Magelang City. This event carries the concept of a sticker art exhibition with the theme of Magelang's culinary specialities. During its implementation, MOS experienced changes in design and planning, such as postponement of the date, extension of the period, addition of committee members, and so on, which impacted the continuity of the event. Previous studies mostly discussed event effectiveness, while studies examining the management process of community-based events remain limited. Purpose: This study aims to determine the management process of the "Magelang on Stickers: Kemeceria" event. Methods: This study uses a descriptive qualitative method and is analysed using Joe Goldblatt's event management model, which includes research, design, planning, coordination, and evaluation stages. In addition, this study also uses the concept of feasibility and planning according to Shone and Parry to explore the design and planning stages. Results: The study results indicate that the MOS event management process faced significant obstacles in the initial stages, namely research, design, and planning. The research results were not in-depth, resulting in less than optimal design and planning. This affected the coordination process between members and the evaluation stage, which is equally important because MOS will be held again the following year. Conclusion: This study identified weaknesses in the initial research phase that subsequently impacted the entire event management cycle, thereby highlighting the importance of integrating the various stages within the Goldblatt model. Implications: This study recommends the importance of in-depth research and mature design-planning in organising special. Future research should examine community-organized arts events in other small Indonesian towns to expand the body of knowledge regarding event communication, organizational communication management, and special event management.
Copyrights © 2026