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All Journal PRofesi Humas Jurnal Komunikasi dan Kajian Media Wacana: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Putri, Wahyu Eka
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Religion Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH REBRANDING CALON PRESIDEN PRABOWO SUBIANTO DI MEDIA SOSIAL TIKTOK TERHADAP TINGKAT KEPERCAYAAN DAN PARTISIPASI PEMILIH GENERASI Z PADA PEMILU 2024 KOTA MAGELANG Suryanti, Suryanti; Fikry, Debby Salju; Putri, Wahyu Eka; Ramadhan, Syahrul Bastian; Kusuma, Febryan Jati
Jurnal Komunikasi dan Kajian Media Vol 8, No 1 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v8i1.8870

Abstract

The dominant involvement of generation Z in the 2024 elections is a big highlight for Indonesia. Especially in Magelang City, generation Z occupies the second position with the most voters in the 2024 elections and has a big influence on a candidate's vote share. Social media is the most important platform for generation Z to influence and participate in elections. Social media, especially TikTok, has become an important tool in political campaigns, especially for Presidential Candidate Prabowo Subianto who is rebranding through this platform. This research aims to determine the effect of Prabowo Subianto's rebranding on the level of trust and participation of generation Z voters in Magelang City. The research method used is quantitative, where numerical data is collected through surveys and statistical analysis. The research results show that Prabowo Subianto's rebranding has a significant effect on the level of trust and participation of generation Z in the 2024 election.
Information Quality of Regional Government’s Websites in Central Java Province Ratnasari, Eny; Afrilia, Ascharisa Mettasatya; Putri, Wahyu Eka
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2639

Abstract

As stated in the Public Information Disclosure Act, Government Public Relations bears a dual responsibility, managing both the main website of the regional government and the PPID (Information and Documentation Management Official) websites. This research analyzes the content of the PPID websites of 29 districts and 6 cities in Central Java Province. This research used a website assessment instrument consisting of 84 questions. This instrument is a modification of the Industrial Website Evaluation Model which focuses on information quality and information disclosure policies in Indonesia. The research results indicate that the implementation of the public information disclosure policy has not yet fully aligned with government public relations ethics. Several aspects still require improvement. Government Public Relations needs to focus on empathy in managing the PPID website and needs to acknowledge the behavior of the public who tend to access the main website belonging to each institution, not the PPID website. Therefore, government public relations needs to distinguish between the content of the main website and the PPID website. However, commitment is required in managing the PPID website to ensure that people are motivated to access information and can do so effectively.
Pengaruh Paparan Konten Tiktok Pandawara Group terhadap Perilaku Sadar Lingkungan Putri, Wahyu Eka; Christiani, Lintang Citra; Sari, Fakhrisa Nurtalitha; Pramuja, Muhammad
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9444

Abstract

Sampah masih menjadi persoalan yang belum terselesaikan secara optimal dalam masyarakat. Data-data menunjukkan rendahnya perilaku kepedulian masyarakat Indonesia terkait lingkungan dan masalah sampah. Pada kondisi tersebut, mulai muncul pihak-pihak yang berupaya menumbuhkan kesadaran masyarakat mengenai kebersihan lingkungan, salah satunya konten Pandawara Grup di media TikTok yang kemudian banyak diikuti dengan jumlah penonton mencapai 37 juta. Penelitian ini bertujuan untuk mengetahui pengaruh paparan konten terhadap tingkat kognitif, afektif dan konatif yang berkaitan dengan kebersihan lingkungan dari Masyarakat Jawa Tengah pengguna aplikasi TikTok. Metode kuantitatif digunakan dalam penelitian dengan berorientasi pada hasil survei yang dilakukan. Teori uses and effect menjadi teori utama yang dimanfaatkan untuk melihat pengaruh dari penggunaan media sekaligus conseffects yang mungkin dapat terjadi. Hasil penelitian menunjukkan bahwa media sosial TikTok berpengaruh untuk menghasilkan efek bagi penggunanya. Efek media meliputi efek kognitif, afektif, dan konatif mulai dari memberikan informasi seputar lingkungan, memunculkan ransangan emosional kepedulian, hingga perilaku prososial terlibat dalam menjaga kebersihan. Dua proses yang serempak terjadi yakni gabungan antara konsekuensi (dalam teori uses dan gratification) dan efek atau disebut conseffects. Hasil penelitian menunjukkan bahwa konten TikTok Pandawara Group berpengaruh terhadap perilaku sadar lingkungan masyarakat.
The digital competence of government public relations officer in Magelang City Afrilia, Ascharisa Mettasatya; Rhizky, Deani Prionazvi; Putri, Wahyu Eka; Ratnasari, Eny
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.43146

Abstract

Background: Since new media is developing, it is important to examine new media literacy, especially in the era of 4.0. The government’s public relations also need new media literacy since the government needs to establish a harmonic relationship with the public to achieve sympathy, trust, teamwork, and support in government policy implementation. Purpose: This research aims to evaluate the digital competence of members of government public relations in the Magelang government apparatus forum. Methods: Digital competence is measured by questionnaires of functional and critical prosuming. This research uses a quantitative survey method. The survey includes the assessment of beliefs, opinions, and characteristics by using questionnaires. Questionnaires are used to collect the data by using items of questions for respondents. The research object is the government apparatus in Magelang, while the respondents are government public relations officers. The quantitative method is expected to comprehensively describe digital literacy by government public relations officers in the Magelang government apparatus. Data analysis uses descriptive statistics. Conclusion: Based on data analysis, members of government public relations in the Magelang government apparatus forum agree that they have functional and critical prosuming. Implications: This research implies local government of Magelang to improve new media literacy for local government public relations so the government can achieve the public relations objective of harmonic relationship establishment with the public.
Pengaruh Penggunaan Akun Alter Instagram Terhadap Kepuasan Hidup Generasi Z Sifara, Tsabita Najmi Cazandea; Putri, Wahyu Eka; Pembayun, Jaduk Gilang
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12521

Abstract

Dalam era digital masa kini, banyak media-media baru yang muncul. Audience memiliki berbagai pilihan untuk menggunakan media sebagai pemenuhan kebutuhan dan motifnya. Salah satunya adalah penggunaan akun alter instagram. Akun alter instagram sebagai alternatif media yang dipilih untuk memuaskan kebutuhan penggunanya yang tidak didapatkan di akun instagram utamanya. Penelitian ini memiliki tujuan yaitu untuk mengetahui seberapa besar pengaruh penggunaan akun alter instagram terhadap kepuasan hidup generasi Z. Metode yang digunakan dalam penelitian ini yaitu metode penelitian kuantitatif melalui kuesioner dengan menggunakan 100 responden. Sampel penelitian ini adalah generasi Z pengguna akun alter instagram. Penelitian ini menggunakan teori uses and gratification. Hasil penelitian menunjukkan bahwa penggunaan akun alter instagram memiliki pengaruh sebesar 62,9% terhadap kepuasan hidup.
Pengelolaan Kecemasan dan Ketidakpastian Dalam Efektivitas Komunikasi Antarbudaya Pada Pertukaran Mahasiswa Merdeka Christiani, Lintang Citra; Putri, Wahyu Eka; Lase, Formas Juitan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5198

Abstract

Students who participate in exchange programs have to meet people with backgrounds that are much different from their own. Such situations can cause anxiety and uncertainty, which, if not managed, can weaken their motivation to interact with strangers and hinder the educational process. Participants in the Merdeka Student Exchange Program manage anxiety and uncertainty to achieve effective communication. This study aims to explain how anxiety and uncertainty management, based on William Gudykunst's theory, affects the communication effectiveness of inbound students in the Merdeka Student Exchange Program at Untidar and UKI. Using a mixed-method approach with an explanatory sequential design, the research found that the management of anxiety and uncertainty has a positive and significant effect on communication effectiveness, accounting for 73.5% at Untidar and 83.4% at UKI. A key finding is that location and host culture are determining factors; a strong local culture facilitates identification and social categorization, which reduces uncertainty for exchange students. These results reinforce the application of AUM theory in the context of Indonesian student exchange programs and provide practical and social contributions for building effective intercultural communication.
Co-Authors Afrilia, Ascharisa Mettasatya Fikry, Debby Salju Formas Juitan Lase Jaduk Gilang Pembayun Kusuma, Febryan Jati Lintang Citra Christiani, Lintang Citra Pramuja, Muhammad Ramadhan, Syahrul Bastian Ratnasari, Eny Rhizky, Deani Prionazvi Sari, Fakhrisa Nurtalitha Sifara, Tsabita Najmi Cazandea Suryanti