<![CDATA[This study aims to determine the digital literacy skills of creative industry workers in the "Kenapa Creative" agency based on the Eshet-Alkalai digital literacy framework (2012). The research method used used a qualitative method with a case study approach. The data collection methods used include interviews, observation, and documentation. The method of determining informants in this study was purposive sampling. The data analysis technique used is the Miles and Huberman technique, namely data reduction, data presentation, and conclusion drawing. The results of the study stated that the seven informants had performed and mastered equally all six competency areas in the Eshet-Alkalai digital literacy framework (2012). Through the research results, it can be concluded that informant 1 has strengths in digital content creation in the form of simple briefs and videos, informant 2 in visual photo literacy and the creation of various digital content formats, informant 3 in digital content creation, especially illustrations, informant 4 in content creation and information literacy, informant 5 in visual photo literacy, video content creation, and multitasking, informant 5 in his social and emotional fields, and finally informant 7 in information literacy, branching, and multitasking]]>
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