<![CDATA[This research aims to find out the opportunities and challenges of supply in the future, identify strategies and best practices in managing complex and dynamic supply chains, develop models and frameworks that can be used by companies to increase efficiency, reduce costs and improve product quality, analyze the application of new technology, regulations and changes in demand on supply chain performance, implement technology and innovation for supply chain sustainability in an increasingly competitive era of globalization. The research method used was a qualitative research approach and analyzed descriptively based on the results of relevant references. The results of this research show that there are significant supply chain opportunities, there has been the application of technology in supply chain activities, innovation for supply chain sustainability in the era of globalization. The results of this research can be concluded as follows, namely: the supply chain business is still promising in this era of globalization with the increasingly massive application of digital technology, the company's supply chain still has several weaknesses, such as low efficiency, significant bottlenecks, and unsatisfactory product quality. who have implemented technology to help companies improve performance, customer satisfaction and sustainability within the company.]]>
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