The Role of Market Attractiveness, Digital Leadership, and Strategic Business on Business Performance of Telematics Industry in Indonesia

Jimmy Lizardo (Management Study Program, Faculty of Economics and Business, Universitas Kristen Krida Wacana, Jakarta)

Formosa Journal of Science and Technology (FJST)
Vol. 5 No. 6 (2026): June 2026

This study aims to examine the effect of market attractiveness, digital leadership, and strategic business on business performance. Research data was collected through questionnaires to 55 telematics industry companies in the city of Bandung. The data is then processed using Partial Least Square (PLS). Research found that market attractiveness and digital leadership influence strategic business, where digital leadership has the dominant influence. Digital leadership can encourage business performance, but market attractiveness is not able to directly increase business performance. Strategic business can increase business performance. Market attractiveness and digital leadership can improve business performance through strategic business. These findings provide managerial implications for company management in the telematics industry to prioritize the implementation of strategic business to improve business performance