<![CDATA[The decrease in public enthusiasm for public transport, driven by a rise in private vehicle usage and other transport options, has led to a review of the effectiveness and quality of public transit services. This study aimed to evaluate the operational efficiency and significance of the Madiun-Ponorogo intercity bus (AKDP) line, as well as to assess the potential for making investments to enhance service quality. The research employed a descriptive quantitative approach. The examination utilized operational performance metrics, while the assessment of investment was carried out using methods such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Break Even Point (BEP). Findings indicated that the operational performance of the Madiun-Ponorogo intercity bus route remains inadequate, illustrated by lengthy intervals between buses that lead to extended waiting periods. The investment assessment was deemed financially viable, denoted by a positive NPV, an IRR that exceeds the 6% interest, a Payback Period occurring by the fifth year with a net gain of Rp 578,131,790, and a BEP that surpasses the established minimum in both unit and monetary values]]>
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